How to Massively Increase the Effectiveness of Email Marketing For ...

Today, building an email list of customers and potential customers is vital to the marketing efforts of almost every type of business. Building the list is only the first step though. If you want your email list to pay off in profits. If you want your email list to be effective, you need to make sure people want to open and read your emails.

Here are a few tips to help you get your emails opened and read.

1- Keep your emails on the correct subject.

One of the most damaging mistakes made by email marketers is letting the subject matter of the emails drift too far away from the subject matter the people signed up to receive. Each time your potential readers receive an email from you that isn?t about the subject they wanted to hear about, they are less likely to open your next email. If they signed up to receive coupons from your business, don?t send emails that don?t have some type of coupon. If they signed up to receive information on debt consolidation, include information on that subject in every email you send.

2 ? Keep your emails valuable and interesting.

Even when you are sending coupons and discount offers, include personal stories or interesting information to give them some other reason to want to read your email. Don?t make the emails seem like a long stream of marketing junk mail. Prove to your readers that you really do care about them and you have their best interests at heart. In addition, over time offer more special reports and other free items.

3 ? Keep the emails coming regularly and keep them easy to read.

This is another area where email marketers frequently get it wrong. They don?t want to bother the people on their list so they wait a long time between emails. Unfortunately, people forget about you when they don?t hear from you and end up sending your messages to their junk mail folders or choosing not to continue to receive your emails. Emailing infrequently is one of the fastest ways possible to get people to unsubscribe from your list. Contact your readers at least every week or more often if doing so makes sense. More frequent email gives you more opportunity to NOT include a sales message in every email. Another advantage of emailing frequently is that it allows you to keep the email shorter and more to the point. Even the people who want to hear from your business don?t want to have to spend 30 minutes reading your email. If you have a great deal to say or your subject matter is more complex, then cover the important points and link from your email to your website to give more detail. This increases traffic to your website and it also gives the more analytical readers a place to get more information without having to drive away those who don?t like to have to read a long essay.

Getting your potential customers to open and read your emails is directly related to how well you do at respecting them and honoring your relationship with them. A good relationship over time will lead to more sales and more customer referrals.

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Source: http://www.internetmarketingwebsites.com/how-to-massively-increase-the-effectiveness-of-email-marketing-for-your-business

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